Practical advice on websites, local SEO and building an online presence that works for your business.
10 April 2026
Why Every Local Business Needs a Website
Social media profiles are useful, but they are rented space. Algorithms change, accounts get restricted, and you have limited control over how your business appears. A website is something you own...
What Is a Google Business Profile and Why It Matters
A Google Business Profile is the panel that appears when someone searches for your business or a service you offer in your area. It shows your name, location, opening hours, photos, reviews, and a...
If your site takes more than a few seconds to load, visitors leave. Page speed affects both user experience and search rankings. Optimised images, clean code, and reliable hosting are the foundations.
Google reviews are one of the first things potential customers see when they find your business online. A strong collection of genuine reviews builds trust instantly. They also directly influence...
Your home page is your first impression. The first thing a visitor sees should tell them exactly what you offer and where — no vague slogans, no stock imagery without context. Here is what every local business home page needs to include...
Why Your Local Business Isn't Showing Up on Google
If you've ever Googled your own business and either not found it, or had to scroll for ages to spot it, you're not alone. Most local businesses we work with started in exactly that position. The frustrating part is the reasons are usually simple — and all of them are fixable...
How to Rank on Google in a Town You're Not Based In
Most of your work comes from the towns nearby, but on Google you only show up at home. Here's why proximity isn't the whole story, and how to earn a place in the towns you actually serve...
Why Some Ashby Businesses Show Up in Google's Local Pack (and Most Don't)
Search any service in Ashby de la Zouch and three businesses sit above everyone else, pinned to the map. Here's what actually decides who's in that local pack, and what it takes to get in...
We Tell Clients to Ask for Reviews. We Finally Took Our Own Advice.
We build Google Business Profiles and tell clients reviews are the fastest local trust signal there is. Then our own profile sat at zero for weeks. Here's what changed, and what it taught us...
Is a Google Business Profile Worth It, and Can You Manage It Yourself?
A Google Business Profile is free to set up, so the real question isn't whether it's worth it. It's whether you'll actually keep it fed once the first afternoon of setup is over...
How to Choose a Web Designer: Seven Questions to Ask First
A portfolio shows you what a designer can make look good. It doesn't tell you whether those sites bring in any work. Seven plain questions that tell you far more...