Before
Barton Accountancy is an ICAEW Chartered accountancy firm near Ashby de la Zouch, working with small businesses, contractors and sole traders. It was one of the first sites we rebuilt to the standard we now build every client site to.
The old site was built on a website builder. It looked tidy and worked as an online brochure, but it did very little in search. In the 28 days before the rebuild, Google showed it 2,266 times and it was clicked 28 times.
What we did
- Moved it off the website builder onto a fast, hand-built site with nothing to patch and no platform fee.
- Gave each service and area its own clear page, written around the questions customers actually ask.
- Set up every page so Google understands it: titles, descriptions, structured data and clean links between pages, checked against the same pre-launch standard as every site we build.
- Kept the look recognisably Barton, so existing clients felt at home.
- Kept working on it after launch: weekly checks, fixing anything Google flags, and building on what is working.
Google numbers
Measured in Barton’s Google Search Console, comparing the 28 days before the rebuild went live in April 2026 with 12 September to 9 October 2026. Search figures show whether the right people can find a business. They are not the same as enquiries, so we don’t turn them into sales claims.
The takeaway
Same firm, same brand, same clients. The rebuild didn’t change what Barton does. It gave the website foundations Google can work with, and a weekly routine that keeps building on them.
We rebuilt Barton's site to the exact standard we hold every client build to. If we wouldn't ship it for ourselves, we wouldn't ship it for you.