How we measure
Google Search Console is Google’s own record of how a website appears in search. Two numbers matter most for a local business:
- Impressions: how many times the site appeared in someone’s search results.
- Clicks: how many times someone chose it and visited.
We compare the 28 days before we started with a recent 28 days. Search figures are not the same as enquiries, so we don’t turn them into sales claims. They show whether the right people can find you, which is the job a website has to do first.
Barton Accountancy
Barton was one of the first sites we rebuilt to the standard we now build every client site to.
A tidy website-builder site that worked as an online brochure but did very little in search. In the 28 days before the rebuild, Google showed it 2,266 times and it was clicked 28 times.
- Moved it off the website builder onto a fast, hand-built site with nothing to patch and no platform fee.
- Gave each service and area its own clear page, written around the questions customers actually ask.
- Set up every page so Google understands it: titles, descriptions, structured data and clean links between pages.
- Kept working on it after launch: weekly checks, fixing anything Google flags, and building on what is working.
| Before | After | Change | |
|---|---|---|---|
| Clicks | 28 | 153 | About 5.5× |
| Impressions | 2,266 | 29,419 | About 13× |
Before: the 28 days before the rebuild went live in April 2026. After: 12 September to 9 October 2026. Source: Barton Accountancy’s Google Search Console.
HFC Clearance
A young house clearance business with a single website-builder page. It said very little about where HFC works, so most local searches went to competitors.
- Rebuilt the site as a fast, hand-built site with nothing to patch and no platform fee.
- Gave each service and area its own clear page, written for the people who actually need a clearance.
- Made it easy to get in touch from any page, on a phone as well as a computer.
- Kept working on it every week, alongside HFC’s Google profile and reviews.
Compares the 28 days before we started (4 June to 1 July 2026) with 15 September to 12 October 2026. Source: HFC Clearance’s Google Search Console.
Where we work
Both businesses are near our base in Ashby. We build to the same standard for businesses in Ashby de la Zouch, Coalville, Long Eaton, Swadlincote and across the East Midlands. Websites start at £35 a month with no build fee, or you can pay once and own it, and we build a free example first. See all prices.